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As part of our series on getting back to basics, let’s now look at four key types of websites that you can utilize for your products and services.

1. An Online Brochure

This style of website provides basic information to your potential customer or client about your business, your products and your services. Information such as operating hours, services provided and contact details is an example of what you may provide in a simple website known as an online brochure.

Fo example, this website would be relevant to a business or an individual that provides personal training and fitness boot camps.Their brand is primarily promoted by word of mouth from their existing participants; instead of the class members having to remember particulars about products and services and start times and contact information all they need to remember is a link to a website and refer their friends to it for more information. Not only that, a personal trainer can provide information such as galleries, directions, outline of classes, and this information can be sourced by potential participants 24 hours a day, 7 days a week.

2. An Online Catalog

Just like an online brochure style website, this type is used to provide information to a costumer in more detail about your products and services. A past client of Hungry Dog Media was Luke, and Luke owned a landscaping business. He knew he needed a website but was not sure how it was relevant to him. We built a website for him not only providing all the basic information about his business but also a catalog of the different types of work and products that his customers could purchase from him. Previously, Luke would have to answer inquiries from potential costumers while on the building site physically laboring to build and complete landscaping services. Now with an effective website, Luke is able to refer these callers to his website to browse the different types of services that he offers and to choose particular styles of paving, rocks, plants and other components of his landscaping services.

3. E-Commerce

While your business may operate out of a small building, your products may be relevant and able to be sold on a world wide market. This is where a website with an E-commerce shopping cart will be very beneficial to you. Now while continuing to sell to your physical costumer base, you can also be selling to a global market, promoting your products online and handling all payments and ordering through an E-commerce shopping cart system.

Hungry Dog Media can build an E-commerce system for you, very inexpensively and without any ongoing or monthly payments, to operate the system. It is very easy to use and can be updated and operated as easily as using a word processor.

4. Lead Generation Website

This style of website is all about collecting contact details from potential costumers and therefore providing you, the business owner, with qualified leads for following up your products and services. A great example is a mortgage broker, they can use their website to attract people who are potentially looking for a new home loan or to refinance their existing loans. Using articles and tutorials and other content type, visitors can be attracted to their website and enter their details to receive a phone call or visit from a mortgage broker. This website now operates 24 hours a day, 7 days a week for this mortgage broker collecting qualified leads for them to pursue in the real world environment.

 

These are just 4 examples of the key types of websites that Hungry Dog Media can build for you to help you to grow and promote your business today.

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